Lead management would not be possible without first lead generation. 没有 线索，你就不用管了. 也会产生潜在客户 from outboard sources (cold calls, advertising, email schemes) or inbound sources (社交媒体、PPC、推荐).
Once you’ve started compiling 你的列表 from lead generation, it 转变为领导管理. 但请记住，并不是所有的可能性 客户是平等的. Some customers will be considered sales qualified and ready to buy or 注册你的服务. 其他仍处于研究阶段.
Lead management allows you to know where each person is and how to nurture 他们变成了 诚意的客户.
Once you've established (or captured) your 领导, you move into cleansing 你的列表. You want to make sure you only put time and effort into 领导 where the likelihood of them qualifying as a customer is high. 对于那些 that need very little nurturing because they are ready to buy, they go 直接交给销售团队. Others who need more resources or information, but still qualify as a good lead will go into the lead nurturing stage 接收跟进.
Lead management can help your 业务增长 by understanding better where 你的线索是从哪里来的，怎么来的 连接更 与他们. Some things you should consider with lead management.
你应该试着 连接 with the customers that fill out a form or try to call you within 15 minutes 的提交. Having speed be a part of your lead management goals will add credibility and trust to incoming customers and existing customers.
培训你的员工 to be friendly with your customers and actively try to help their needs will improve your lead management and improve the amount of 领导 that 变成客户. You can provide training, record calls for training, 给予奖励 for customer service, or find other ways to make sure it's a part of your 服务行业的文化.
Having a lead management dashboard to see where everything is coming in 以及它与你的 营销工作 can help you make sure you aren’t wasting your money.