The purpose of a 着陆页 is to give your target audience a place to land after they’ve clicked on one of your ads or a search result. 你的 着陆页 is where the majority of your lead captures will take place.
A high-performing 着陆页 provides visitors with the information they were initially searching for and inspires them to stay on the page. 和 if all goes well, they respond to the call-to-action, provide you with their data, and ultimately buy the service or product featured on the page.
A successful 着陆页 can be as creative as you want to make it, but 所有这些都包含一些关键点和设置. 首先，你需要理解 who you want to target with this 着陆页 and what solution you want 提供. An internet provider may wish to showcase their satellite 在没有有线电视的农村地区上网. 或牙科 practice now offers orthodontic procedures to their local community. 你 can create your page when you know who you want to target and with what.
Best practices for 着陆页s mean you focus on one purpose and highlight it with short, concise text that conveys a sense of urgency. 你的提议 needs to be clear with the essential information above the fold. 你的 page needs to load quickly, so utilize only one image in the hero that 有助于说明你的产品或服务. 让你的行动号召更大 和spottable. Provide social proof for your product or service so readers 获得对你的信任.
If applicable, provide a lead form where the customer will provide their 联系你的团队获取更多信息. 你的着陆 page should only be one page and contain a header and a footer.
By focusing on your target keyword and keeping your copy concise, 搜索引擎 will quickly understand your content’s structure and provide your 页面作为搜索结果.