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With Scorpion, turn data into smart advertising, website development, and customer decision-making to grow your business.

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Smart Insights. No Analyst Required.

Data analytics is the fuel behind your business growth. 在没有数据的情况下,你必须对你的策略进行大量的猜测 and whether or not they’re working. With data, you can understand your web traffic你的营销工作做得怎么样,你是否 reaching your target audience.

这类信息对企业主来说是无价的,但只有当你 understand what you’re looking at. Some tools 可以提供关于你的生意做得如何的数字,但没有 任何关于你所看到的东西的见解,都很难 know how to act.

有了天蝎,你不需要专家分析师就能找到下一个 great strategy. Our data strategy gives you an understanding of everything 这正发生在你的业务中,所以做决定从来没有这么容易过.

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Connect The Data Dots. Grow Your Business.

由于消费者数据的可用性,企业主有了洞察力 into future predictions and customer actions. It can give you insight 进入你的目标受众寻找新产品或服务的地方, 展示你的业务缺乏的地方,这样改进是有效的 save you time and money with forecasting.

Having an understanding of your particular market 让你在如何做广告和发展业务上有优势,但是 it’s all about how you go about doing just that.

使用Scorpion的数据策略意味着你可以获得需要追踪的指标 right at your fingertips. Whether you’re paying attention to your website traffic, advertising performance或销售线索,必威下载链接的团队帮助您做出明智的决定,更快.

Get Broader Market Intelligence

想象一下你有一群神秘的购物者在你的 business website 了解客户对你的产品或服务的看法. That’s similar to what data analytics tells you. You can see where people go 在你的网站上,他们停留多久,每天有多少人来.

数据还可以让你知道你在总体上做得如何 公众意见、竞争和以前客户的反馈. That 这种信息有助于你的生意兴隆,因为你确切地知道 what to do to be better. And that’s just the beginning with data.

没有过于复杂的分析,你就可以理解你的客户和 your industry so you can make the right decisions. Scorpion helps you 监控你的领域,这样你就可以把你的业务放在最好的位置 both today and tomorrow.

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How to Get Started with Data Strategy Optimization

How to Build a Data Strategy

数据使您能够访问实时客户分析,使您的业务 能做出更聪明、更有计划的决定吗 growth.

记住你有能力收集很多不同类型的数据 因此,您现在需要决定数据策略的目标应该是什么 be. 定义您想用数据挖掘完成什么将会有所帮助 determine which kind of data you need.

一个目标示例是识别哪些通道驱动 最多的转化率和更多的广告渠道. Data can provide 诸如销售数字、流量和时间等信息 website visitors last on each page.

Part of your strategy 是否将这些数据以建议的形式转化为可行动的努力 called data visualizations. It helps break down the nitty-gritty into digestible information. Create a roadmap that your team can follow to meet the goals that you’ve set forth in your data strategy.


Which Data Analytics Can Help Your Business Grow

小企业可以查看很多不同类型的数据来推动营销 efforts. 一些类型的数据将直接来源于市场营销,而其他类型的数据 洞察客户体验和外部因素. Finally, you’ll want to go over your own business data to set goals and make decisions.

市场营销数据包括分析,为渠道提供数字 such as advertising results: email marketing 报告,例如,品牌呈现:网站分析,和客户 engagement with social media analytics.

客户数据分析了可能影响你的收入增长或产品/服务的因素 容器,如销售趋势、新趋势、当前客户数据和 prospective customer data. 业务数据包括库存跟踪、行业调查和 competitor data. 所有这些都可以为您提供如何应对下一个策略的路线图.


How Data Analytics Improves Your Marketing Strategy

数据可以被认为是你的过去、现在和未来 marketing efforts. 就像查尔斯•狄更斯笔下著名的幽灵一样,数据就是一切 to determine the life of your business. The information you gather should provide a roadmap of where you need to focus in marketing.

记住要设定目标,提前决定你想要做什么 你的数据,你想收集什么样的数据,以及谁要去 to be responsible for carrying out those goals.

数据可以帮助你定位你的受众,确定人口趋势, 提供竞争对手分析,跟踪结果,帮助巩固决策. 没有数据,就是盲人引导盲人,所以利用它 much as you can to grow your business.

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Frequently Asked Questions

  • What is data strategy?

    如果你不利用这些数据来做其他决定,那么在网站和在线广告上花费时间或金钱是没有意义的. 数据策略将帮助您了解应该跟踪哪些数据, how often to look at them, and what areas you should spend more time and money on.

  • Why do I need data strategy?

    一个可靠的数据策略只会帮助你追踪那些真正能让你的业务增长的数据. 制定计划,用仪表板显示数据可以节省时间和金钱.

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