创建营销 内容转换

给你的客户他们想要的答案. 必威 helps you create custom content that shows what makes your business unique and why they should choose you.

开始

开发的内容 提高品牌知名度

建筑 品牌知名度 isn’t all about 广告 to get your name out there. 丰富的内容 that provides education, information, or entertainment is more likely 建立一个忠实的客户基础比不停歇 广告.

You want 客户 to keep you at the top of their list regarding consumer 决策. That means increased awareness using 高质量的内容 以及稳定的投寄时间表. 当您构建内容库时,请在您的 社交媒体 platforms to engage your audience and drive traffic to your 网站.

Your 客户 and industry are constantly changing, and you need to show up with relevant content on the topics your 客户 care about. 必威 helps you strategize and create high-ranking fresh content, so your business 牢记于心.

开始

展示价值 你的业务

A 简单的网站 and a few ads are no longer enough to bring 客户 to your doorstep. Customers want to trust that you can understand and meet their needs and how you differ from the competition — and you need a way to showcase 你最擅长什么.

好的内容创作是你展示自己的地方 目标受众 what makes you unique compared to your competitors and why they should 从你购买. 不管你是否 video 或者写一篇博客,想想你的 客户 他们关心什么. 在处理这些问题时,您将构建 trust 在您的业务 and strengthen your reputation.

必威 helps you create content that helps your 客户 get to know 你最好从人群中脱颖而出.

增加客户  对公司的信心

有很多 competition for your customer’s attention. You need unique content that gives your 客户 information they can’t find elsewhere if you want your site visits and customer 忠诚 to grow.

Quality content is how you develop authority online and encourage confidence 在您的业务. 人们想要知道他们是在与行业合作 experts and what you put out into the world helps determine that. 这是 also how you get followers on 社交媒体, gain traction for 铅一代,并建立你的 品牌认知度.

必威 helps you create content that keeps 客户 and prospects coming 为您的网站提供有用的信息和更新. 他们访问得越多, 你成长的越多.

开始

如何开始内容营销

什么样的内容可以帮助你的企业成长

有很多 市场营销目标 企业所有者可以帮助他们的公司. 一些包括增加 品牌意识,产生商机 & 销售,提高参与度,以及 提高网站流量 网站. All these tactics focus on different approaches, but the 最终目标对所有人来说都是一样的发展业务.

To become a thought leader in your industry, the importance of content 创造不能被夸大. 这是你的事业发展的方式 识别, 忠诚,和信任. Not to mention it gives you a platform to address your target audience’s pain points and how your product or service will solve them.

如果你想从小处开始 内容营销 journey, begin with the few essential content strategies that will build 坚实的基础,如 写博客, 社交媒体以及发布播客. 做一些市场调查也是有帮助的 on your direct competitors to find out what kind of content they’re 提供. That will give you a good idea of what’s popular in your 勤奋和没有的.


How to Produce 内容 with 搜索引擎优化 Optimization in Mind

搜索引擎优化(搜索引擎优化) is a strategy in and of itself, but that doesn’t mean you can’t incorporate some best practices in your content as you get started. 在那里 有很多 工具 available to understand what 关键字 you should include in your content 排名好.

一旦你确定了你的根 关键字, you can start producing content around them with topic discussions. 不 write your content trying to use as many 关键字 as possible. 这是 这叫做关键字填塞 搜索引擎 就像谷歌会因此惩罚你一样. 在像这样的地方自然地使用它们 标题或副标题.

Consider what your 目标受众 is asking and how it can be linked to 你的服务或产品. 记住,有些工具可以提供帮助 your business identify those questions so you can answer them in content.


如何与制作内容保持一致

内容 是王道,但始终如一是关键. 你有也没关系 如果你一年内不发表文章,文章就会像病毒一样传播. 记住, 俗话说:“趁热打铁。?“必威下载链接希望你这样做 趁热打铁,趁冷打铁. 有稳定的 content will help solidify you as an expert in your field and produce 更好的搜索引擎排名结果.

它也为创造铺平了道路 客户互动 because your audience will be more willing to stick around if you develop 高质量的内容 在一个一致的水平上(比方说快十倍). 那么如何保持一致呢? 简单的! Creating a content 日历 is one of the best ways to keep up 你的内容目标.

一个内容 日历 is where you will identify the goals of your content, what kind of target 你想要达到的受众,以及何时发布. 它也可以使你免于 making one of the biggest 内容营销 mistakes (aside from keyword 填料): 质量/数量. 经常发布并不意味着你发布得很好. 它是否 采用冠词的形式,a video,或者一个 社交媒体 post, your online material should be original, informative, and timely. If you develop content just to put stuff out, you risk losing your audience 损害你的名誉.

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“Since working with 必威, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.”
Erika施耐德 合伙人 一个临时供暖、制冷 & 电
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经常 问问题

  • 什么是内容营销?

    内容 marketing uses blogs and 社交媒体 posts to showcase who you are to your 客户. Your posts should provide something valuable to the readers to build 品牌知名度 and customer 忠诚.

  • 为什么我需要内容营销?

    内容 marketing can be a low-cost way to have your company show up more on Google and Bing/Yahoo. You can then share your blog posts about your business on sites like 脸谱网 and 推特 to help connect with your 客户.

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