网络广告有哪些类型?
在数字 广告 world, there are a lot of different types of 在线广告, including 显示广告、会员 video和电子邮件. Here we will focus on the main three that you want to focus 现在开始讲在线广告. 社交媒体付费搜索和展示广告.
社交媒体 广告 are 广告 you put out on specific platforms to reach various 目标受众. 社交媒体 广告可以产生大量的线索和收入. 平台需要考虑 使用是 脸谱网推特、LinkedIn、, YouTube, TikTok.
Paid search 广告 is when someone searches for a specific product or service using a search engine and 广告 appear at the top of the results 页面. You can achieve these results without using paid search (organic 搜索),但 广告 are the first to appear and often bump organic results down the 页面.
陈列广告，又称陈列 广告, are pop-ups that take the shape of banners throughout 社交媒体、网站和应用程序. 如果用于特定目标，它们会很有效 audience or by utilizing ad networks such as 谷歌 Display Network.
What Constitutes Successful Online 广告 Strategies?
You may think a lot goes into making a single ad hit its target and you’re 你的想法很对. 有 很多的路线 you can try and all yield different results for building your business.
考虑你的 营销预算你想要针对谁，以及什么样的 策略 你想要发展. 电子邮件营销 提供不同于按点击付费广告的好处. 都是关于 你的目标受众在哪里. 你还需要考虑你的主要目标 goals are and which type of 在线广告 will help reach that goal.
If your goal is to increase sales, you may choose to focus on 策略 that help bring in sales such as email marketing and conversion rate optimization. 如果你想建立 品牌知名度, picking 广告策略 that raise that awareness, such as display 广告，是必由之路.
Remember it’s all about figuring out what you want to accomplish 与你的市场 策略,建筑 买方的角色, and narrowing down goals to reach those accomplishments.
在线广告的好处是什么?
与 the introduction of the digital age (and it’s not slowing down) 企业不能再依赖传统 广告 成长. Word-of-mouth, cold calls, even billboards are no longer enough 带来收入.
在线广告 provides you a way to reach an unlimited number of consumers in a way that’s not only cost-effective, but multifunctional. 不仅 you have multiple routes to choose from, but you have the ability to make 他们就像你想要的那样独特.
Unless you sat on the support frame of your billboard and counted each car that went by, there would be no way for you to know who saw it. 与 在线广告, not only do you have control over what type of consumer sees it, but you also have access to data that tells you how it was received. 与 that knowledge, you can react and pivot future marketing plans that will 最终变得更有效率.
