刑事辩护秀

Episode 9: Boosting Revenue through Empathy and Data-Driven 市场营销

布伦特·赖特,案例经理 & 约翰逊法律集团律师事务所行政官, shares the benefit of staying ahead of the curve in marketing and showing empathy to clients.

你会学到三件事:

  1. 同理心的重要性
  2. Why you must say ahead of the curve in marketing
  3. The importance of giving your clients options in how they contact you

多元化成功的

在退伍之后, Brent Wright initially sought out a career in law enforcement but ended up in criminal defense—a professional shift he does not regret. 现在, he has been associated with the Johnson Law Group for over 15 years as a Case Manager, 私家侦探, 律师事务所管理人.

因为他有私家侦探的经验, Brent has a unique perspective and is able to educate his clients on the process and what to expect. 通过他好奇的本性, he can also determine whether the client will be the right fit for the firm.

“I think that is what made us [Johnson Law Group] pretty successful is that we have people from different backgrounds and we can all come together when it comes to the [criminal defense] matters.”

保持领先地位

It is vital to remain up to date and informed about what the industry standards are when trying to market for your firm. You have to keep ahead of the curve and stay relevant on all social media platforms.

通过雇佣内部营销团队, you can achieve your revenue goals through a strategic and metrics-driven approach. As they are no longer putting time into marketing efforts themselves, Brent says that his firm has been able to focus more on the tasks at hand, 比如接收和立案.

在COVID-19大流行期间, Johnson Law Firm was able to bounce back from the shock of shutting down for a few months quite quickly—something Brent attributes to great marketing. It can be hard to spend money on marketing during tough financial times, but Brent says it was an investment the firm does not regret.

“你必须花钱才能赚钱.”

为什么移情是一项至关重要的技能

When someone is calling for a criminal defense lawyer, they are generally not having a great day. Whether it is the receptionist answering the phone or a lawyer dealing with a specific case, 你的团队表现出同理心是至关重要的.

“When somebody calls you, make sure that you give them the attention that they need.”

Show that you care and listen to what they have to say. Remember that you are there to help your clients and they are looking to you for support.

与时俱进

Brent urges attorneys not to box themselves in by subscribing to a strict way of doing things. You have to be fluid and willing to adapt to new situations, scenarios, or technology. Communicate with your clients in a way that they prefer, including texting, emails, or phone calls.

He also tells us that client experience is critical and communication (or lack thereof) can make or break your business. The better experience you create for your customer, the more likely they are to stay with your firm and bring in more referrals.

了解更多关于 布伦特怀特:
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